Woolworths Experience 2025

Back for year two, Strange Arrangements partnered with Uno Loco to bring the Woolworths Experience 2025 to life.

Strange Arrangements designed two stages and evolved the Salvation Army gift-giving activation for its second year. The stage design reimagined a classic advent calendar, with life-size boxes flipped open to reveal floating ‘gifts’ inside. Each box was finished with silky ribbon wrapped around glowing LED frames.

For the Salvation Army activation, we dialled up the playfulness, creating an immersive elves’ workshop. An open advent ‘door’ allowed guests to peek inside and watch the elves busily processing gifts. Whimsical details brought the space to life, including an office-style pinboard filled with Santa selfies, drawers labelled ‘bells and whistles’ and ‘reindeer treats’, and a fully kitted-out wrapping station.