Kowtow @ New Zealand Fashion Week

Strange Arrangements were honoured to play a small part in Kowtow’s Clothes Swap at New Zealand Fashion Week.

Strange Arrangements created a freestanding fully reusable cardboard backdrop and counter to frame the activation. The shapes were inspired by the negative space of their logo, and slotted together to create something completely new and unique. Each shape was printed with photos of the current collection so the fabric weave became part of the structure.

Creative, design & production: Strange Arrangements
Client: Kowtow
Print and installation: The Sign Company