WOOLWORTHS EXPERIENCE 2024

Strange Arrangements partnered with Uno Loco to bring to life the Woolworths Experience for 2024.

Along with design and creative production of three stages, Strange Arrangements created a central cardboard Christmas tree, 1.5m LED hanging decorations, and ideated an experiential activation for Salvation Army, whereby guests could deliver their donated gifts to the ‘North Pole’ via a working automated conveyor belt.

Woolworths New Zealand Experience 2024 stage with colorful decorations and "Moments that we share" displayed.
Empty event hall with rows of chairs, green lighting, and "Moments that matter" on screen. Stage has star decoration and podium.
Empty event stage with neon lights, chairs, and stools
Salvation Army booth with a woman standing next to it, featuring a green wall with a red Salvation Army shield logo. A striped wall with a digital display reads 'GIFT #41,' and a sign with 'North Pole' text is present.
Two people standing in front of a wall with diagonal black and white stripes, one person looking at a boxed gift labeled "Gift #43," while holding shopping bags.
Indoor Christmas fair with large decorative tree and hanging ornaments
Colorful abstract tree structures with hanging neon decorations at an indoor exhibition.
Indoor event with people, booths, and a modern Christmas tree decoration.
A large, illuminated outline of a Christmas tree with a star on top, set against a backdrop of an indoor event space with green lighting and a large screen displaying images.
Large event venue with green and yellow decorations, featuring a neon green star sculpture and a stage with a large projection screen showing "Moments that matter."
Indoor exhibition with large hanging holiday decorations, including a red orb, yellow Christmas tree, and star-shaped lights, above a crowd and product displays.
Display with 'Gift #21' sign, striped wall, red-lit table area, sign reading 'North Pole,' and a button, indoors with vintage vehicle nearby.

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Strange Arrangements
Aotearoa & Beyond  

© Strange Arrangements, 2024